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The elements of your company logotype must associate with your company. The logotype of the company must be recognized, original, with common idea and, of course, correct as a design and composition. Only then it is able to bring positive emotions and to remain in clients memory. The logotype - is a powerful tool in the market struggle, means of achieving competitive advantage of the company. The professional creation of logotype, as the effective market means of company development, become the determinant factor of a success of commercial activity and selling your products.
The user must understand what there is on the logotype. Under the simplicity of logotype one comprehend the conciseness and clarity of graphical execution of logotype. There is no necessity to apply many symbols and to invent any vague ideas. The company logotype doesn't have to contain too thin lines which won't be visible. The colour spectrum of logotype doesn't have to consist of more than three colours. And these colours must go with each other in black and white print. It is very important that your logotype will be recognized not only in coloured but also in grey printing. With the help of firm signs, scripts, colours, clients and partners identify your products or promotional materials just with your company and distinguish you from companies-rivals.