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FRIDAY 01 JUNE, 2007

Flash technology is becoming more and more popular in the last t

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Flash technology is becoming more and more popular in the last time. In addition to its animation abilities which are widely represented in the Internet in various projects there are flash intros, banners, animated logotypes and so on. And sites fully made in flash often happen in net. Besides, interactive Flash possibilities gather strength and popularity. Intergration Flash with server gives great opportunities for site creators. This can be different forms of interaction with visitors of site: guest books, announcement tables, forums, various forms of collecting information, interactive games. Dynamic site is also not a problem for applying dynamic fields, in which you can load external HTML, XML and text files. Very interesting elaboration of Macromedia Flash company is Macromedia Generator, which allows to change information in dynamic way, for example text or clip contents of banners in all net. Suppose, that your banner is placed on big number of sites, and you want change its contents (text, graphic, animation), Macromedia Generator will help to do it. Great popularity of Flash is also caused by that the design of site created in Flash will look equally in any browser and on any platform. But there are some impediments for wide expansion of Flash. The first - is that not all users have prescribed Flash-moduls for reproduction of SWF files in browsers. The second, the sizes of big Flash-films with low speed on lines essentially accelerate page's loading and frighten visitors off. And the third, many search systems cannot read the text in SWF files till recently and consequently determine relevance of document. It was the main problem for successful advancement of site into the Internet. Only some of research systems can "see" references in Flash and follow them. But, taking into consideration big facilities of Flash and growing popularity of this technology, company Macromedia have produced the special modul "Macromedia Flash Search Engine SDK" for indixation of Flash file contents by research engines. This modul converts text and references from Flash in HTML file for indixation by research engines. References. Passing over in silence, swf2html elicits occured references (URLs) from code ActionScript after next criterions: - references, which are contained in (") or (""), - references with prefix HTTP, - references with suffix HTM, HTML, CFM, SWF, JPG, JPEG, GIF, MP3, ????? WAV. Text. Passing over in silence, swf2html elicits the next text: - text on stage in a current clip - text on stage in clip example created by movieClip.attachMovie(). method. Rules of composition of text in Flash are the same with HTML - compactness and frequency of keywords must be in admissible limits. As the location of keywords also is of great importance, you should place them closer to the beginning of text, and it is desirable to plce it at the end of the text. There must be necessarily keywords in text, which are placed in the heading of document TITLE and tags META "description" and META "keywords". As everybody knows dynamic text in Flash understands some HTML tags of text changing [B], [I] and [U]. Selection of keywords and phrases with these tags augments authority in search engine's eyes. To apply Flash in pages or not, is a decision of a customer, but if he insists on it these recommendations will help you in optimization of site and its advancement.

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