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News

FRIDAY 08 JUNE, 2007

Firm style

by Admin | post a comment

Firm style Fame and good character of your organization is instrumental in bringing in to it of public attention. Our specialists will do basis of your communicative policy firm style, to provide knowableness of your services and commodities at any time and at any terms. Otherwise speaking, firm style is your individuality which able to appreciate at its the true value business partners. Firm style is unity of permanent artistic and text elements in all of attribute of your organization. The visual constituents of firm style it is been: 1. Logo or commodity sign. A logo (logotype, commodity sign, brand, trade mark, auction sign) is the originally designed denotation, necessary for recognition of services and commodities of organization, simply identifying your organization in consciousness of user. A logo must be registered in accordance with established procedure. To all of the created signs for us the followings requirements are produced: it is an association with activity of company; it is presentation of features of image of company (stability, dynamic quality, conservatism, innovatsionnost' and etc); it is originality, absence of analogues among the registered logos; it is visual simplicity and zapominaemost'; it is simplicity in the use and adaptation for different transmitters. 2. Set of fonts. The set of fonts must correspond character of activity of your organization. Exposing the booklet of organization, casting a look to its placard or taking a publicity leaflet in hands, the first impression is yet to reading of text only on his original appearance. Character of font can strengthen or weaken sense of text, and also instrumental in fixing of information in memory. 3. Firm color. At his choice it is necessary to take into account psychological and emotional influence, causing liking and trust to organization. 4. Slogan. The verbal constituent of firm style is a slogan - easily memorized phrase, able to provide the successive conducting of publicity companies. To the basic components of firm style behave: 1. A business document of firm is business cards, forms, envelopes, folders. 2. Printing products are leaflets, brochures, catalogues, placards, advertising in printing editions, travelling shields. 3. Representative internetoffice. 4. Souvenir products are calendars, notebooks, pens, cigarette-lighters and etc 5. An interior is registration of office, trading floors, exhibition windows, display. 6. Packing. 7. Overall. 8. Registration of transport. 9. Komp'yuternye presentations and videoroliki. If your firm style is built uncorrectly, it brings harm of reputation of your organization and reduces business efficiency in a long-term prospect.

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